Continually working to be an agent of change and innovation. Inspired by market makers and unconventionalists. Currently a Global E-commerce Leader, Digital Marketer, Communication Strategist and Entrepreneur.

Vespa Ad campaign used in print within fashion, music and lifestyle publications. 
Vespa Ad campaign used in print within fashion, music and lifestyle publications. 
Vespa Ad campaign used in print within fashion, music and lifestyle publications. 

Vespa Ad campaign used in print within fashion, music and lifestyle publications. 

The Pass It On Campaign was a holiday initiative with the objective of bringing people back to the site multiple times to shop during the season by using daily giveaways and promotions. 
The Pass It On Campaign was a holiday initiative with the objective of bringing people back to the site multiple times to shop during the season by using daily giveaways and promotions. 
The Pass It On Campaign was a holiday initiative with the objective of bringing people back to the site multiple times to shop during the season by using daily giveaways and promotions. 

The Pass It On Campaign was a holiday initiative with the objective of bringing people back to the site multiple times to shop during the season by using daily giveaways and promotions. 

The American Apparel Tri-Blend campaign was an initiative to highlight the unique tri-blend fabric in multiple styles. 
The American Apparel Tri-Blend campaign was an initiative to highlight the unique tri-blend fabric in multiple styles. 
The American Apparel Tri-Blend campaign was an initiative to highlight the unique tri-blend fabric in multiple styles. 

The American Apparel Tri-Blend campaign was an initiative to highlight the unique tri-blend fabric in multiple styles. 

Mothers Polish catalog and lifestyle shoot. 
Mothers Polish catalog and lifestyle shoot. 

Mothers Polish catalog and lifestyle shoot. 

American Apparel Social Media. 
American Apparel Social Media. 

American Apparel Social Media. 

Urban Decay digital strategy.
Urban Decay digital strategy.

Urban Decay digital strategy.

Digital display advertising. Media buying and planning. Targeted, network, CPA strategies.
Digital display advertising. Media buying and planning. Targeted, network, CPA strategies.

Digital display advertising. Media buying and planning. Targeted, network, CPA strategies.

Woodfinn brand launch and tradeshow booth. 
Woodfinn brand launch and tradeshow booth. 

Woodfinn brand launch and tradeshow booth. 

Case Study - Loyalty Promotion

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Overview

In preparation for Cyber Monday, American Apparel needed a campaign that would kick start the busiest season of the year, in which 25%+ of the revenue for the year is generated. Objectives were to create a campaign that would generate a sense of urgency, reward loyal customers, invite new customers and break through the typical pre-holiday noise.

Strategy

Focus on the most loyal segment of the customer database and e-mail them a unique offer with a pass-a-long element included.
The e-mail had a 20% off coupon code good for only one week, along with the capability to send the special offer to 5 of their favorite friends.
Emails only went to the customers who had previously spent over $100 in the online store within the past year.

Successes

Achieved a new record for single day sales , beating the previous one by 20%.
Grew the customer database by 17% through the pass-a-long to a friend promotion.

Case Study - Search Marketing

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Overview

Tasked with carefully beginning to advertise for a major apparel brand’s direct sales channel without using image ads and not upsetting the current smaller channel partners. The objective was to realize increased higher margin direct sales.

Strategy

Begin with a modest media spend Target campaigns in all non-coastal regions where the majority of the smaller channel partners had a presence.

Successes

Achieved 100%+ ROI on the media spend. Grew an entire new channel of sales from $0 which is now the 3rd biggest source of direct sales revenue. Lowered the initial average cost per click from $.20 to $.09. The brand decided to double their marketing media spend due to program success. Facebook advertising is now a staple in the client’s digital advertising mix